The increase in dog ownership over the pandemic has led to high demand for dog grooming services across the US, with mobile services becoming increasingly popular to accommodate busy schedules and anxious dogs. Spending on dog grooming services continue to increase, despite current economic uncertainties.
Market growth and spending growth
U.S. Pet Grooming Market Growth
*(1)
The pet grooming services market is predicted to grow at a rate of 6.3% annually between 2022-2030, indicating a positive outlook for this sector. It is expected to create more jobs in animal care and services.
The reasons for the growth in the North American market is down to:
- Increased pet ownership
- Increased awareness of the importance of keeping pets clean and healthy
- Increased popularity of mobile dog and cat grooming salons as a convenient choice for pet owners with limited time
- Increased spending on pet grooming and mobile services
With a growing pet industry and an increasing demand for professional grooming services, there is ample opportunity to start a successful dog grooming business.
*(2,3)
Average Pet Spending by Region
As economic uncertainty continues, the pet industry remains strong and resilient, with customers continuing to prioritise their pets’ health and happiness.
- According to the American Pet Products Association (APPA), Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021. The APPA expects pet spending to keep its year-over-year increase, projected to hit $143.6 billion in 2023.
- Services such as grooming, dog walking and boarding totalled $11.4 billion spent in 2022, which is a 20% increase from the previous year.
Data shows that pet parents in western states spend more on their pets when compared to other parts of the US. This correlates with Google Trends data on customer interest and demand by region.
*(4,5)
A survey by the APPA shows that 76% of pet owners claim that economic uncertainties have not affected their pet ownership
*(6)
Customer demand/ searches over time
There is a clear spike in interest in dog grooming and mobile grooming services since the pandemic. Demand has remained higher than pre-pandemic levels since, suggesting this is still a great business to start.
Dog Grooming: Interest over time
*(7)
Mobile Dog Grooming: Interest over time
*(8)
Most popular areas ranked 1-52 (or whatever number is available)
Dog Grooming: Interest by state
Region
Dog grooming interest:
(10/24/18 - 10/24/23)
Rank (1- Most popular)
Nevada
Idaho
Washington
Utah
Oregon
Colorado
Michigan
New Mexico
Arizona
Oklahoma
Texas
Alaska
Wyoming
Indiana
Missouri
Illinois
Kansas
Montana
North Dakota
Minnesota
Wisconsin
Nebraska
North Carolina
South Dakota
Delaware
Ohio
New Jersey
Florida
California
Connecticut
Tennessee
Arkansas
Kentucky
Louisiana
Iowa
New Hampshire
Vermont
South Carolina
Massachusetts
Virginia
Pennsylvania
New York
Georgia
Rhode Island
Maryland
Maine
Alabama
West Virginia
Mississippi
District of Columbia
Hawaii
100
96
84
82
81
81
77
74
72
72
70
70
69
68
67
67
67
65
64
63
62
61
61
60
60
60
60
59
59
59
59
59
58
58
57
57
56
56
55
55
54
54
52
52
51
49
49
49
48
40
34
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
*(9)
Mobile Dog Grooming: Interest by state
Region
Dog grooming interest:
(10/24/18 - 10/24/23)
Rank (1- Most popular)
Nevada
Arizona
California
Colorado
Florida
Texas
Delaware
Idaho
Oregon
New Mexico
Rhode Island
Oklahoma
South Carolina
Connecticut
North Carolina
Tennessee
Maryland
Washington
Utah
Louisiana
Arkansas
Missouri
New Jersey
New Hampshire
Virginia
Nebraska
Indiana
Alabama
Ohio
Georgia
Kansas
Pennsylvania
Massachusetts
Kentucky
District of Columbia
New York
Michigan
West Virginia
Mississippi
Illinois
Iowa
Maine
Minnesota
Wisconsin
100
79
67
63
59
57
55
52
51
48
47
47
46
45
45
44
43
41
41
40
39
38
37
37
37
35
35
34
34
33
31
31
31
31
30
27
27
25
25
25
24
20
17
17
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
*(10)
Pet owners are continuing to prioritise pet health and well-being despite economic uncertainty, helping the continual growth and demand for dog and mobile grooming services across the US.
(1). Source: https://www.grandviewresearch.com/industry-analysis/pet-grooming-services-market
(2). Source: https://www.globenewswire.com/news-release/2023/10/11/2758614/0/en/The-Pet-Grooming-Services-Market-Size-demonstrates-a-6-3-CAGR-expected-to-create-animal-care-and-services-employment.html
(3). Source: https://www.gminsights.com/industry-analysis/mobile-pet-care-market
(4). Source: https://www.marketwatch.com/guides/pet-insurance/pet-spending-trends/
(5). Source: https://www.americanpetproducts.org/news/press-release/latest-pet-ownership-and-spending-data-from-appa-reveals-continued-strength-of-national-pet-industry-in-the-face-of-economic-uncertainty
(5). Source: https://www.americanpetproducts.org/docs/default-source/data-insights/appa2023stateofindustryreport.pdf
(6,7,8,9, 10). Source: Google Trends